Messaging, positioning, category design, and go-to-market strategy for technology companies that need a clearer story and a stronger growth engine.
The Challenge When I joined INRIX, the company was widely known for its connected vehicle data and deep automotive OEM relationships.
The Challenge INRIX Signal Analytics was a breakthrough product. It enabled cities and DOTs to: Measure traffic signal performance across entire networks Identify inefficiencies at...
The Challenge When we started ParkMe, there was no "smart parking" category.